Feeds:
Posts
Comments

Posts Tagged ‘video’

There is currently no better ad campaign than Levi’s “Go Forth” campaign. They employ the first few verses of “Pioneers! O Pioneers!” a poem by Walt Whitman and try to appeal to Generation Y and beyond with the call for youthful vigor. Maybe I’m a sucker but it makes me want to buy (more) Levi’s. In this campaign they realize their role in American culture and by referencing other quintessential American figures/ideals they make their jeans more than a product, they make them a lifestyle.

Here’s an excerpt from “Pioneers! O Pioneers!”

Come my tan-faced children,
Follow well in order, get your weapons ready,
Have you your pistols? have you your sharp-edged axes?
Pioneers! O pioneers!

For we cannot tarry here,
We must march my darlings, we must bear the brunt of danger,
We the youthful sinewy races, all the rest on us depend,
Pioneers! O pioneers!

O you youths, Western youths,
So impatient, full of action, full of manly pride and friendship,
Plain I see you Western youths, see you tramping with the foremost,
Pioneers! O pioneers!

Have the elder races halted?
Do they droop and end their lesson, wearied over there beyond the
seas?
We take up the task eternal, and the burden and the lesson,
Pioneers! O pioneers!

All the past we leave behind,
We debouch upon a newer mightier world, varied world,
Fresh and strong the world we seize, world of labor and the march,
Pioneers! O pioneers!

Advertisements

Read Full Post »

I admit, I don’t know much about Lady Gaga. I know she is a modern incarnation of David Bowie with a 21st century female twist. I also know she is wildly popular, considering all the Lady Gaga’s I saw on Halloween. Despite my ignorance of her, I also know of the song “Pokerface”

This video is a designers answer to that song.

Bask in the glory.

(via Kottke)

Read Full Post »