Posts Tagged ‘video’

There is currently no better ad campaign than Levi’s “Go Forth” campaign. They employ the first few verses of “Pioneers! O Pioneers!” a poem by Walt Whitman and try to appeal to Generation Y and beyond with the call for youthful vigor. Maybe I’m a sucker but it makes me want to buy (more) Levi’s. In this campaign they realize their role in American culture and by referencing other quintessential American figures/ideals they make their jeans more than a product, they make them a lifestyle.

Here’s an excerpt from “Pioneers! O Pioneers!”

Come my tan-faced children,
Follow well in order, get your weapons ready,
Have you your pistols? have you your sharp-edged axes?
Pioneers! O pioneers!

For we cannot tarry here,
We must march my darlings, we must bear the brunt of danger,
We the youthful sinewy races, all the rest on us depend,
Pioneers! O pioneers!

O you youths, Western youths,
So impatient, full of action, full of manly pride and friendship,
Plain I see you Western youths, see you tramping with the foremost,
Pioneers! O pioneers!

Have the elder races halted?
Do they droop and end their lesson, wearied over there beyond the
We take up the task eternal, and the burden and the lesson,
Pioneers! O pioneers!

All the past we leave behind,
We debouch upon a newer mightier world, varied world,
Fresh and strong the world we seize, world of labor and the march,
Pioneers! O pioneers!


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I admit, I don’t know much about Lady Gaga. I know she is a modern incarnation of David Bowie with a 21st century female twist. I also know she is wildly popular, considering all the Lady Gaga’s I saw on Halloween. Despite my ignorance of her, I also know of the song “Pokerface”

This video is a designers answer to that song.

Bask in the glory.

(via Kottke)

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